The so-called social commerce comes from a change in people's purchasing behavior: the increasingly demanding and digitally-savvy consumers triggered the online sales boom. Such an increase was unquestionably connected to the changes brought about by the pandemic,...
You can consider yourself lucky if you have a list of individuals with specific profiles that have expressly asked to receive your communications. This is especially true if you have an e-commerce site ready to sell online. Do you want to initiate this virtuous cycle?...
A study on the relationship between trust and purchase intentions by Singapore Management University shows that people are more likely to make a purchase from a website if they have both high trust levels and low perceived risk while navigating the site. Studies on...
Every e-commerce site should have an optimized checkout experience strategy in place to avoid undermining the marketing efforts that led the customer to the checkout page. But this fundamental step of the purchase funnel is often neglected or little considered. We...
