Loyalty Programs

Loyalty Programs

These programs are great allies to improve your users' experience and take advantage of the mechanisms of game dynamics through "gamification." In this post, we'll consider what a loyalty program is, how to make one by studying your customer database and, importantly,...

How to do marketing for e-commerce

How to do marketing for e-commerce

A recent industry report forecasts that e-commerce will account for 20.4% of global retail sales by the end of 2022; this number was only 10% five years ago. So, the numbers are on the side of those who want to sell their products online but, as we like to say, it is...