A study on the relationship between trust and purchase intentions by Singapore Management University shows that people are more likely to make a purchase from a website if they have both high trust levels and low perceived risk while navigating the site. Studies on...
The world of e-commerce is increasingly made up of brick-and-mortar stores, where customers can go in person and pick up the products they've ordered online. You've probably noticed how online stores are increasingly offering the option of "pick-up in store," or...
