Picture this: You’ve been on a remote island for vacation the past three weeks, but the most dreaded part of the trip has arrived — the journey home. After checking your suitcase and boarding your flight, you realize that you forgot the garment bag with your most...
Upselling: what is it and how can you successfully upsell?
Acquisition of new customers is for sure one of the most complicated and costly tasks for businesses. Retaining customers becomes easier if you have a clear understanding of the techniques serving this purpose and, among others, upselling is the most effective one....
Cross-selling: what is it and how can you cross-sell to sell more?
This technique relies on the users’ need - whether known or unknown at the time cross-selling suggestions are given - for a full shopping experience. Also, it helps increase conversion rates and works on Customer Lifetime Value (CLV), which is the amount of money one...
Fashion Marketplaces: the best websites for selling clothes
A marketplace is a real online market where sellers sponsor their own products. As the word itself suggests, a marketplace is a place where users can find and buy multi-branded products and services. Nowadays, the web hosts various types of marketplaces: some are...
Transactional emails: what they are, how to write them and how to use them best
In fact, thanks to transactional emails, you can create lasting relationships with people, share updates on the order status in real time and improve customer satisfaction, all by taking advantage of the potential of automation to create a flow that will accompany...
WooCommerce: the best plugins to boost your e-commerce
As a company grows, so do its needs hand in hand. This is why WooCommerce is a scalable solution, designed to adapt to the future needs of your organization, through additional products that are an extension of the functionality of an online store. This platform...
Headless e-commerce: what is it and what are the best platforms
To simplify the discussion, we can say that the user experience linked to what you see when you visit a website is technically separate from the internal features. Of course, the end user does not perceive anything, but this is precisely the point: headless...
Brexit and e-commerce: what changes for those selling and shipping to the UK
This article will help you understand what these updates are, how to effectively implement them into your e-Commerce and how the main Italian carriers are adapting to the new protocol required by Brexit. Shipping to the United Kingdom with Brexit: general information...
E-commerce returns management: how to do it effectively
If you own an online store, on the one hand, you will have to keep in mind the numerous advantages from the customer loyalty point of view; on the other hand, though, you must not forget that managing the returning of goods will inevitably complicate the logistics of...