A marketplace is a real online market where sellers sponsor their own products. As the word itself suggests, a marketplace is a place where users can find and buy multi-branded products and services. Nowadays, the web hosts various types of marketplaces: some are...
WooCommerce: the best plugins to boost your e-commerce
As a company grows, so do its needs hand in hand. This is why WooCommerce is a scalable solution, designed to adapt to the future needs of your organization, through additional products that are an extension of the functionality of an online store. This platform...
WhatsApp Business: what is it and why your company should use it
But did you know that there is a version designed specifically for companies? It’s called WhatsApp Business. By creating a business version of WhatsApp, the Facebook-owned company hoped to offer companies an efficient communication channel to manage customer...
The most effective lead magnets for e-commerce
You can consider yourself lucky if you have a list of individuals with specific profiles that have expressly asked to receive your communications. This is especially true if you have an e-commerce site ready to sell online. Do you want to initiate this virtuous cycle?...
Loyalty Programs
These programs are great allies to improve your users' experience and take advantage of the mechanisms of game dynamics through "gamification." In this post, we'll consider what a loyalty program is, how to make one by studying your customer database and, importantly,...