But did you know that there is a version designed specifically for companies? It’s called WhatsApp Business. By creating a business version of WhatsApp, the Facebook-owned company hoped to offer companies an efficient communication channel to manage customer...
You can consider yourself lucky if you have a list of individuals with specific profiles that have expressly asked to receive your communications. This is especially true if you have an e-commerce site ready to sell online. Do you want to initiate this virtuous cycle?...
These programs are great allies to improve your users' experience and take advantage of the mechanisms of game dynamics through "gamification." In this post, we'll consider what a loyalty program is, how to make one by studying your customer database and, importantly,...
A study on the relationship between trust and purchase intentions by Singapore Management University shows that people are more likely to make a purchase from a website if they have both high trust levels and low perceived risk while navigating the site. Studies on...
We need to turn them into useful, meaningful information to help us orient our decision-making process in the best direction. This means that, for managing an e-commerce business, it is key to know and correctly interpret the KPIs that suggest an undertaking's...
The business plan is a key step to get a clear, complete overview of all areas of your business, from your internal organization, to marketing plans, budget distribution and tips on shipping online. Even if every detail of your project has been carefully...
