Sustainable e-commerce can be defined as a brand or company’s strategies to reduce environmental damage as a result of the operations of a specific market. Due to the pandemic and lockdowns, buying behaviors have changed significantly, and the e-commerce sector is...
The so-called social commerce comes from a change in people's purchasing behavior: the increasingly demanding and digitally-savvy consumers triggered the online sales boom. Such an increase was unquestionably connected to the changes brought about by the pandemic,...
We are essentially talking about e-commerce packaging which, on the one hand, can boost users’ shopping experience and, on the other hand, allows brands to stand out in order to be recognized quicker and appreciated for their choices. Let’s see which features will...
In fact, thanks to transactional emails, you can create lasting relationships with people, share updates on the order status in real time and improve customer satisfaction, all by taking advantage of the potential of automation to create a flow that will accompany...
In this era, marketing means building valuable relationships between brands and buyers: conversational marketing helps us to achieve this goal. This type of strategy allows you to maintain extremely high standards of customer service and collect relevant data without...
In fact, an activity of this type has the primary objective of selling the items in a catalog. If a customer has shown interest in a product from an online shop but has not concluded the purchase, then this individual needs additional stimulus to take action. But how...
When we talk about SEO (Search Engine Optimization), we mean the set of strategies used to optimize a website by positioning it among the top positions on the Search Engine Results Page (also called SERP) for specific keywords. But be careful; in niche sectors with...
But did you know that there is a version designed specifically for companies? It’s called WhatsApp Business. By creating a business version of WhatsApp, the Facebook-owned company hoped to offer companies an efficient communication channel to manage customer...
Now that you have this image in your head, I’m here to tell you that there actually is a way to make your store stand out in a crowd. Every problem has a solution, and this one is called e-commerce branding. If you want to stand out in an increasingly competitive...
