What is conversational marketing? An introductory guide
by Marco Pericci / 4 Nov 2022
In this era, marketing means building valuable relationships between brands and buyers: conversational marketing helps us to achieve this goal. […]
We share useful resources and content to grow your e-commerce and increase your online business opportunities
Loyalty Programs
These programs are great allies to improve your users' experience and take advantage of the mechanisms of game dynamics through "gamification." In this post,...
Product reviews: How to use them to boost online sales
The online sales market is consistently growing, but as demand for products and services grows, so does the supply. There is competition with a burgeoning...
3 ways to build trust in an e-commerce business
A study on the relationship between trust and purchase intentions by Singapore Management University shows that people are more likely to make a purchase...
Unboxing: take advantage of packaging to create a unique experience for your customer
In addition, unlike offline sales, online businesses have very few occasions to “wow” their customers with a more or less personalized experience. For this...
E-commerce newsletters: how to make them, examples, and templates
In an e-commerce email marketing strategy, newsletters are excellent allies because, unlike promotional emails, they don't focus on just one issue....
What is click and collect? How can it benefit your online store?
The world of e-commerce is increasingly made up of brick-and-mortar stores, where customers can go in person and pick up the products they've ordered online....
The best strategies to optimize your e-commerce checkout
Every e-commerce site should have an optimized checkout experience strategy in place to avoid undermining the marketing efforts that led the customer to the...
How to do marketing for e-commerce
A recent industry report forecasts that e-commerce will account for 20.4% of global retail sales by the end of 2022; this number was only 10% five years ago....
HS Code: what is harmonized code and what is it for?
If you sell abroad or are planning to do so, or even if you are going to start managing your shipping starting from scratch and are trying to get oriented,...
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